Wade joined us to talk about:


  • What “brand” means for an organization and how reputation management impacts this.
  • Brand and the influence of reputation going beyond the customer experience to include employees’ experiences — communication, workplace culture and “brand ambassadorship” by current and former staff.
  • The influence of a company’s perceived reputation on its ability to attract new recruits as well as maintain customer loyalty.


About Wade:


Wade Wilson is a PR Executive with over 20 years’ experience as a professional communications leader and consultant. Over his career, he’s held senior management positions in corporate, government, regulated utility and non-profit organizations. Currently, he is a Partner with Marcomm Works — a leading marketing communications, brand, and public engagement firm in Edmonton, Alberta.



Wade Wilson

Where to find Wade online:




Resources Mentioned in This Episode:


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