The Business Code Podcast

Wade joined us to talk about:

 

• What “brand” means for an organization and how reputation management impacts this.
• Brand and the influence of reputation going beyond the customer experience to include employees’ experiences — communication, workplace culture and “brand ambassadorship” by current and former staff.
• The influence of a company’s perceived reputation on its ability to attract new recruits as well as maintain customer loyalty.

 

About Wade:

 

Wade Wilson is a PR Executive with over 20 years’ experience as a professional communications leader and consultant. Over his career, he’s held senior management positions in corporate, government, regulated utility and non-profit organizations. Currently, he is a Partner with Marcomm Works — a leading marketing communications, brand, and public engagement firm in Edmonton, Alberta.

 

Where to find Wade online:

 

   

 

Resources Mentioned in This Episode:

 

• Brand is Culture, Culture is Brand by Bill Taylor – Harvard Business Review
• How to Embed an Ethical Culture in Your Organization by Jane Mitchell – IABC
• When Employees Leave: Why Building Your Brand Isn’t Over Yet