Wade joined us to talk about:
- What “brand” means for an organization and how reputation management impacts this.
- Brand and the influence of reputation going beyond the customer experience to include employees’ experiences — communication, workplace culture and “brand ambassadorship” by current and former staff.
- The influence of a company’s perceived reputation on its ability to attract new recruits as well as maintain customer loyalty.
Wade Wilson is a PR Executive with over 20 years’ experience as a professional communications leader and consultant. Over his career, he’s held senior management positions in corporate, government, regulated utility and non-profit organizations. Currently, he is a Partner with Marcomm Works — a leading marketing communications, brand, and public engagement firm in Edmonton, Alberta.
Where to find Wade online:
Resources Mentioned in This Episode: